Paid Media/Conversion Rate Optimization Manager, US (Remote)
The Paid Media/ Conversion Rate Optimization Manager is responsible for managing the paid media budget and tactical execution, audience targeting and developing insights from analytics, channels, software, and CRM/conversion data. They will help in growing our company’s digital presence across all paid channels as well as manage website and landing page conversion rate optimization. Your strategic vision will shape campaigns across the digital marketing landscape.
The Paid Media/ Conversion Rate Optimization Manager will effectively articulate plans and results, as well as coordinating with our content, product marketing, marketing operations, and senior leadership in the organization. This role reports directly to our Senior Director of Growth Marketing.
What you’ll be doing:
- Develop, test, scale and manage paid search, paid social, retargeting and display strategies to drive qualified traffic, engagement, and activity throughout the prospect/customer funnel.
- Oversee daily campaign management and execution including budget pacing and performance to deliver on ROAS and conversion goals.
- Develop customized campaign landing pages that are continually tested and optimized for customer acquisition initiatives.
- Optimize forms and lead magnet content/site engagement to drive leads to match our ICP.
- Manage website functionality ensuring conversion rate optimization that drives engagement throughout the buyers’ journey.
- Play a key role in campaign launches and global brand development by creating digital strategic plans that innovate, enhance engagement, drive awareness and increase leads.
- Track, test, report, and analyze metrics to optimize campaign performance and conversions with granular tracking across relevant KPIs.
- Develop relevant cross channel dashboards to track and align on campaigns across multiple platforms.
Responsibilities:
- Develop, execute, maintain, monitor, test and optimize drivers of overall demand, website visitors and conversion, with focus on inbound funnel to sales-qualified leads (SQLs)
- Strategy and execution of “lead magnets” and site micro experiences that create prospect value
- Paid media launch, testing, optimization and performance across all platforms
- Provide regular performance results insights to sales/marketing teams and future optimization plans
What you'll need:
- 7-10 years of marketing experience in-house or agency
- 5 + years of demand generation experience with expertise in paid media including Google/Bing, & paid social with proven results growth in qualified lead generation growth
- 3+ years of experience with website optimization and CRO with an understanding of website best practices, conversion levers and website development
- 2+ years of experience with landing page strategy and optimization
- Expertise in B2B SaaS lead generation in the SMB segment
- Outstanding analytical abilities
- Proficiency with relevant ad tools including Search, Social, Programmatic and ABM
- A/B testing solutions as well as site testing technologies (Crazy Egg, VWO, Optimizely, Google Optimize, Hotjar)
- Google Analytics/Dashboards required and BI tools experience a plus
- Expert in marketing platforms: CMS, Landing Page and CRO
- Experience in both US and UK markets a plus
- Strong knowledge of lead processes including experience with SFDC
- Strong understanding and knowledge of advertising in ABM tools (ex. 6Sense, Demandbase, Terminus, Sendoso, etc)
- A strong test and learn mentality and inclination to “execute, measure, improve, optimize.”
- Expert in Google Suite
- Experience working in a high-growth scale up technology company
- Expertise with WordPress and Webflow a plus
- Experience building a new website; you know what a modern website looks like and how to guide contract resources to create a market-leading experience and have strong project management skills
- Innately curious and, a bit of a data geek
THE GOOD STUFF
We embrace diversity and inclusion and encourage our amazing team members to bring their authentic, fun selves to work every day. We offer a culture of innovation, mutual respect, support, and transparency. The competitive and comprehensive benefits our team members enjoy are designed to ensure you and your family members are healthy.
- 401(k) Plan with employer match
- Generous medical, dental and vision plans
- Flexible spending, dependent care, and health savings accounts
- Short Term and Long Term Disability
- Life Insurance and AD&D Insurance
- Health and Wellness Initiatives
- Workplace Flexibility
- 20 days Paid time off
- 10 Company Holidays
- 14 Sick Days
- 2 Volunteer Days
- Employee Referral Program
Who we are:
As the global leader in the eCommerce automation sector, Linnworks has one mission: Giving our clients back their time to grow and lead their brands. Companies wanting to sell their products via marketplaces like Amazon, eBay, Facebook, etc need a platform to automate and monitor retail, inventory and shipping processes and performance. We have teams across North America and Europe, and we are backed by Marlin Equity Partners, a leading growth equity firm headquartered out of California.
Linnworks not only has the market-leading product for e-commerce automation but also attracts the best people in the industry. Highly skilled, passionate, and collaborative with a winning and customer-centric attitude - we pride ourselves on our people.
Life at Linnworks:
Linnworks is proud to be an Equal Opportunity Employer (EoE). We believe that diversity of experience, perspectives, and background leads to a better environment for our employees, and better service for our customers. The training and development of our employees is something we value deeply. We are committed to continuous investment into their personal growth, providing clear paths for career progression, and equipping them with the tools and training required to become experts in their profession.